Aternity Co-Founder & CTO Recognized As Leading Serial Entrepreneur By Distinguished Financial Journal

Eden Shochat Named a Top 40 Israeli Internet Startup Professional by TheMarker for Trailblazing High-Tech Innovation in Emerging Markets

Boston, MA (USA) — April 16, 2008 — Aternity Inc., (www.aternity.com) the leader in frontline performance intelligence for Global 1000 enterprises, is pleased to announce that the company’s co-founder and CTO, Eden Shochat has been named one of the 40 best professionals in Israel to create a successful startup by TheMarker magazine. The honor is bestowed annually and pulls together a “dream team” of high-tech professionals who demonstrate the utmost talent in developing and creating innovative technology companies that produce a paradigm shift in how the marketplace will embrace newfound technology.

Shochat earned his place on TheMarkers' "Top 40 Israeli Internet Startup Professionals, 2008" list because of his "deep technological understanding and clear vision of the business and customers' needs." According to his profile published in the April 2008 edition of TheMarker, Shochat’s self-described quality to "derive joy from implementing ideas" is also showcased outside of the corporate world as he consistently gives back to the entrepreneurial community through a number of initiatives. From organizing conventions to assisting young business professionals through the Ami Ben Basat and Leon Rekanati’s "Startupseeds," Shochat dedicates his time and talent to supporting new ideas in the Internet field by grooming and nurturing the country’s talented youth. In Israel, Shochat also serves as a professional mentor at the Interdisciplinary Center (IDC) School’s ZELL program, which supports the development of future entrepreneurs.

"Eden is truly a visionary with a fierce passion for technology and its possibilities," said Trevor Matz, President and CEO of Aternity. "He has developed and led a number of innovations and patent-pending breakthroughs in the end user experience management industry, which led to Aternity delivering the industry's first frontline performance intelligence platform. We’re elated by his well-deserved recognition from TheMarker and excited to see what changes he'll trail blaze not just within our industry, but through the entrepreneurial community as a whole."

Aternity, recently named by Gartner as a Cool Vendor in IT Operations, 2008, uniquely redefines end user experience management through its frontline performance intelligence platform designed to dramatically reduce business disruptions and significantly increase end user productivity. With Aternity, Global 1000 enterprises benefit from a 360 degree view of frontline user experience, self-learning, preemptive problem detection, and right-time decision support. With more than 100 years of combined experience, the Aternity management team brings together leading entrepreneurs, technologists and business leaders from the US and Israel.

About Aternity, Inc.

Aternity redefines end user experience management by providing the industry’s first frontline performance intelligence platform designed to dramatically reduce business disruptions and significantly increase end user productivity. With Aternity, Global 1000 enterprises benefit from a 360 degree view of frontline user experience, self-learning, preemptive problem detection, and right-time decision support. Aternity achieves this by uniquely transforming every desktop – real or virtual – into a self-monitoring platform that is user-experience aware. With more than 100 years of combined experience, the Aternity management team brings together leading entrepreneurs, technologists and business leaders from the US and Israel. Among the investors in Aternity are Intel Capital, Vertex Venture Capital, Genesis Partners, and Clal Industries and Investments LTD. To learn how Aternity can bring winning performance to your frontline and to find out if you qualify for a free proof-of-concept, visit www.aternity.com.