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Hologic Selects Aternity

Frontline Performance Intelligence
Platform Will Smooth Path for Fast Growth Strategy

Boston, MA - August 1, 2007 - Aternity Inc., the leader in frontline performance intelligence for global 1000 enterprises, today announced that Hologic, Inc. has selected the Aternity platform as its strategic solution for application performance management.

Aternity provides software that arms business managers and IT departments with comprehensive intelligence on how system performance and frontline user application experiences impact business results, and gives them a path to constant business improvement.

Focus on End User Performance Perspective

A leading developer, manufacturer and supplier of premium imaging and diagnostic medical equipment focused on women's health, Hologic, is on a fast path to corporate growth, both organically and through acquisition. "Our growth is fueling our commitment to addressing end user performance issues from the customer perspective," said Hologic CIO, David Rudzinsky.

"We wanted to provide our IT specialists with a deeper understanding of the issues and challenges that end users on the frontline are experiencing in real-time so that we can provide them with an optimal experience as those users work with our applications. With Aternity, we can accurately measure frontline performance impact and implement necessary IT changes proactively. So, problems are resolved before any business disruption occurs and risks associated with application and infrastructure changes can be dramatically reduced," Rudzinsky said.

Successful Risk Management

Hologic's slection of Aternity followed a highly successful proof of concept (POC) focused on monitoring applications in multiple locations and scenarios. "At the conclusion of that project, it was clear that Aternity makes it possible to help eliminate the risks associated with unacceptable application performance. It is an innovative and comprehensive solution built from the ground up to provide a practical and immediately usable service deliver perspective across the enterprise," Rudzinsky noted.

Hologic plans to work with Aternity on adding support for Oracle ERP (11i) to the product. "After seeing the value delivered during the initial Aternity POC, it is clearly to our advantage to provide any assistance we can during the design, development and validation of the Aternity Oracle implementation slated for released in Q4 this year," Rudzinsky said. "We appreciate the opportunity to provide input throughout product development and look forward to rolling out Aternity in our Oracle Application Suite environment as soon as possible."

"We are excited to be working with Hologic in general and specifically on the Oracle ERP initiative," said Trevor Matz, Aternity President and CEO. "They are recognized innovators in medical imaging and that same creative mindset will prove invaluable to our working partership. We will leverage Hologic's input to deliver Aternity's unique fusion of comprehensive performance awareness and preemptive management on the Oracle ERP platform," Matz continued. "The result will provide the ongoing frontline performance intelligence needed to improve productivity and enable breakthrough competitive success."

About Aternity, Inc.

Aternity, Inc. is the leader in frontline performance intelligence for Global 1000 enterprises. Aternity arms business managers and IT departments with precise information on how frontline users' experiences impact business results, and gives them a path to constant business improvement. The Aternity management team brings together leading entrepreneurs, technologists and business leaders from the US and Israel. Among the investors in Aternity is Intel Capital, Vertex Venture Capital, Genesis Partners, and Clal Industries and Investments LTD. Based in Westborough, Massachusetts, Aternity delivers value to its customers through innovative technology and a visionary understanding of the impact of IT on business performance. To learn how Aternity can bring Winning Performance to Your Frontline and to find out if you qualify for a free proof-of-concept, visit www.aternity.com or call (508) 475-0414, Ext. 222.

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©2007 Aternity, Inc. All other trademarks or trade names are properties of their respective owners. All rights reserved.

Aternity Media Contacts

Donna Parent
Aternity
508-475-0414
donna.parent@aternity.com
Christine Major
PerkettPR
603-664-3075
aternity@perkettpr.com

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